every thing is ideal
The ideal is inherent in all things. There is an understood idea embedded within any tangible object.
Sharpened metal becomes the knife. Sewn leathers become a Prada bag.
It was the Alchemist’s metaphysical mission to transmute these base materials into gold. To refine a rough object and polish out its valuable core, taking that gold and then elevating it to a greater potential.
To make the ordinary, extra-ordinary.
For branded commodities and services, the alchemical drive is still relevant. To discover core qualities and ideas, then take these often primal essential energies and articulate them into something tangible.
The elements that develop from this creative cauldron are not just simple objects though, but awesome artifacts that invoke the impossible. Through the processes of creative strategy, brand development, and other visual cultures. The thing, the object, the artifact, the commodity, the brand! It becomes the homunculi beast that continues to grow and become something more dynamic; a center of value greater than the sum of its parts.
Transmutation. Synergy. 1+1= π
Language — Composition/Rhetoric — Literature
Ideas — Poetry
Monstres & Story